Msheireb Downtown Doha (MDD) is the world’s smartest and most sustainable fully built city district. It is the first sustainable downtown regeneration project, that revives the old commercial district with a new architectural language that is modern, yet inspired by traditional Qatari heritage and architecture – its proportion, simplicity, space, light, layering, ornament and response to climate. Utilising the latest in sustainable technologies, MDD adheres to the highest standards in green building. The strategic objective of the MDD is to reverse the pattern of development in Doha, which has tended towards isolated land use, reliance on car transportation and energy hungry structures. Msheireb Downtown Doha will become a new social and civic hub in the city centre – a place where it is enjoyable to live, work, shop, visit, and spend time with family and friends.
Msheireb will regenerate the traditional commercial centre, bringing new vitality to Doha’s downtown.
Msheireb Downtown Doha is strategically located in the heart of Doha, the ambitious and thriving capital city of Qatar – only minutes away from the Hamad International Airport and midway between two key routes into the city. Msheireb Downtown Doha defines a city in transformation.
To the northwest of the site is the picturesque Corniche which leads to the new iconic skyline of West Bay’s commercial towers, and to its east, the financial district across Grand Hamad Street.
Adjacent to the project is its most illustrious neighbour, the Amiri Diwan, Qatar’s seat of government, and across it, the traditionally restored market and leading tourist attraction, Souk Waqif.
Msheireb Downtown Doha is a regeneration initiative that aims to unite the Doha of yesterday with the vision of Doha tomorrow, restoring old ways of life, the traditional sense of community, and a strong sense of culture and heritage. It is no coincidence that the site of the project dates back to Doha’s earliest foundation.
Msheireb will facilitate the regeneration of the inner city to revive the old commercial center and recreate the traditional lifestyle based on community, commerce, and a sense of shared destiny. The project will link the Amiri Diwan, Corniche and Souk Waqif, and preserve and protect key historical sites within the district.
Heritage sites being restored within Msheireb include:
-Company House – first offices for Shell
-Bin Jalmood House
-Mohammed bin Jassim House – once home to the son of the founder of modern Qatar.
-Msheireb Downtown Doha will have one of the highest concentrations of LEED (Leadership in Energy and Environmental Design) certified sustainable buildings, making it the world’s first sustainable downtown regeneration project.
-With a 32% energy reduction goal, all buildings are targeting LEED Gold certification, with some buildings
targeting LEED Platinum.
-Streets within Msheireb are oriented to capture cool breezes from the Gulf and shade most pedestrian routes from the hot sun. Buildings are massed to shade one another and light coloured to reduce cooling requirements.
-Abundant solar energy captured through photovoltaic solar panels and solar hot water panels on rooftops will be used to generate electricity and heat water within buildings.
-Installing efficient irrigation systems and planting many native species adapted to survive in dry conditions reduce landscape irrigation requirements.
-A diversity of uses, integration with Doha’s new Metro and a safe and convenient public realm encourage both cycling and walking.
-Placing of cars and service delivery vehicles underground via several basement levels ensures a pedestrian friendly atmosphere.
-The world’s first smart and sustainable downtown Regeneration Project.
-MDD is the first downtown regeneration project embedding smart city technology and connectivity right from the start.
-Based on a world –class vernacular architecture, MDD offers a vibrant, mix-use, walkable and compact sustainable development project.
-Since the launch of MDD smart cities have evolved from a pioneering concept to become a ubiquitous element of city transformation.
-Approaching completion MDD can outperform other smart city developments in the world in terms of the resident’s digital experience.
-MDD is a template for developing a new model of urban living and a smart community, based in Qatari identity and heritage, that can be exported everywhere.
Way of Life
Msheireb Downtown offers a way of life that would be difficult to match elsewhere. With beautiful homes, an extensive variety of offices and workplaces, and every amenity right on one’s doorstep, the project offers a combination of understated luxury and day-to-day convenience that will position it as one of the region’s most desirable addresses.
Msheireb is characterised by beautifully designed and compact city neighbourhoods, favouring and promoting the pedestrian. The social hub of new Doha, Msheireb Downtown, will feature comfortable and pleasant homes, intimate and friendly communities, arcaded streets, landscaped open spaces, and vibrant public areas with restaurants, cafés and abundant retail.
Family homes will be within walking distance of schools, shops, mosques, civic services and cultural activities. Reflecting the tradition of kinship within Qatari society, residences will be arranged around a ‘Freej’ style courtyard garden in clusters of family homes, offering residents privacy, a sense of community and security. For those that call Msheireb home, the choice of size and style of the residences is virtually endless. From opulent town homes and penthouses to compact studio apartments, the development has been created to appeal to both individuals and large families.
Msheireb Downtown Doha recognizes the cultural and historic value of the existing spaces in the Msheireb area. and is reinterpreting its old forms to create a contemporary city.
The region’s largest covered public square, Barahat Msheireb is a meeting point for visitors as well as residents; and is active throughout the year with street entertainment as well as seasonal and community events. The square is anchored by the Cultural Forum to the east and the world-renowned Mandarin Oriental hotel to the west. The Heritage quarter features four historic houses that are restored and turned into Msheireb Museums, including a traditional adobe courtyard house known as the Mohammed bin Jassim House – originally the house of the son of the founder of modern Qatar.
Adjacent to the Heritage quarter is the prestigious Diwan Amiri quarter that lies opposite to Qatar’s seat of government, the Amiri Diwan. Serving as the key civic and administration area, it comprises the Diwan Annexe, Amiri Guard building and Qatar National Archive.
Towards the south lies the Sikkat Wadi Msheireb – the longest pedestrian street within the Downtown, a medical centre, a community mosque, the Al Wadi Hotel-MGallery Collection and the five-star Park Hyatt hotel.
Along the west, Sahat Al Nakheel features the main metro hub in Doha as well as a boutique business hotel and a breathtaking fountain set amidst retail offerings and performance areas, thereby providing all the elements required towards creating a vibrant lifestyle.Msheireb Downtown Doha is set to revive the old commercial district with a new architectural language that is modern yet inspired by traditional Qatari heritage. The DNA of Msheireb’s new Qatari architectural language can be adapted to developments anywhere in the world.
The ideas embodied in ‘Seven Steps’ emphasise social integration through urban design, focusing on extended families, kinship ties, social activity, local economy, collective identity, and an elevated awareness of the environment. An intensive three- year research process has gone into all aspects of Qatari architecture, including materials, designs, layouts and decorations, as well as underlying concepts such as durability, functionality and aesthetics.
The Seven Steps
To achieve continuity between the past, the present and the future by finding timeless motifs and techniques. Respecting time honored traditions and applying them in a new way.
2-Individual and Collective
To achieve harmony and cohesion within the city by promoting diversity, while ensuring that buildings by diverse architects are bound together by a common language.
3-Space and Form
To reflect the character and informality of the traditional ‘carved city’. Buildings are not objects; they are part of an ‘urban clay’ from which spaces and forms are carved
To deliver an exceptional living environment; offering privacy and security together with generous indoor and outdoor spaces overlapping. A spirit of family and a sense of community.
To create a lasting setting for a vibrant street life. A shaded environment with pedestrian priority. Arcades and frontages designed to create a comfortable and memorable network of places.
6-Designing for Climate
To use technology old and new, to achieve maximum comfort with minimum energy use. To create shade, minimize heat gains and harness the natural forces of the sun and wind
7-A New language of architecture
To build on Qatari architectural tradition by using a new language, rich in reference and strong in resonance; flexible, to be spoken in many accents but consistent, to be understood by all.